We had the pleasure of spending Monday with the lovely Lou and Belinda from Moxom and Whitney, hands down the best florist in Canberra. We spent some time getting to know Moxom and Whitney for this short documentary film we made.
If you’re after something unique and handmade with love, pop in to see Lou and Belinda (or one of their other awesome florists) and we guarantee you’ll be so glad you did.
1. Tell us about what you do
We are Belinda Whitney and Lou Moxom, we are best friends and together we run the Moxom and Whitney florist. We do everything from weddings, events and corporates, to our glass terrariums. We also run flower classes to teach floristry skills and show brides how to make flower crowns.
2. What is a day in the life of a florist like
We’re open every day and we have a whole team of florists who work with us in the shop. Each day is different, on Mondays we could be delivering flowers to corporate clients, and on Saturdays we could be putting together flowers for a wedding.
3. What are some of the challenges
We are trying as hard as we can to be one of Canberra’s first green florists, which is hard but doable. We have really little wastage as a florist, we try and use everything as much as we can and eventually the plan is to start growing our own flowers.
4. What inspires you
It inspires us to constantly have people walk into our shop or have something delivered to them that they love. It’s also inspiring that we’ve created something from nothing and we get to hang out with each other all day every day!
5. Who is your ideal customer
Belinda: The ideal terrarium customer is someone who walks in and says “wow that’s awesome!”. It’s fun when someone gives you a little bit of direction about what they want but they leave the creative side to you.
Lou: I work best when I can create something different for someone every time. Combined our ideal customer is someone who is open to experiencing a new way of buying flowers and gifts, someone who has seen our work before and trusts that what we do is awesome!